Dorchester is Pretty Dope

Just saw this ingenious campaign by Dorchester Collection.  A lot of hotels, especially LA ones tout celebrity connections and history, but talk about a visual connection.  This is where advertising may, just may be a better approach than PR.

Well advertising and PR, because isn't this exactly the kind of buzz that results?

So Fresh and So Clean, Clean

"You smell so good" someone uttered. I said "thanks" - in a "that's enough from you" tone. You see I'm the kinda guy that likes to feel special and smell clean, and keep it all to myself in the process. But since I have commited to divulging my favorites in this dossier, well here you go. No, it's not from a fancy fragrance company, you won't see billboards hawking it alongside Puffy, and well, that's 80 percent of the allure.

It's "Sky" by LA fragrance company Gendarme. Check it out at www.gendarme.com.